As a Leader in the world of search engine, Google is very strict on the quality and relevance in their search results, it was done to maintain their position at the top level search engines. For that, they are not friendly to the technique called Blackhat SEO. This technique can make our blogs get banned or at least get a Page Rank (s) Penalty. The techniques are the most common and dangerous enough that is often used, I will explain out below:

Submit multiple URLs for same site – An example of sending your yoursite.com and yoursite.com/index.html to their database, this method is considered cheating because trying to get two search results for the same page.

Cloaking – The meaning is that you have two separate pages, one optimized for search engines and another one optimized for visitors. In other words, Google to index a page but users redirected to a different page if a link is clicked. Cloaking is a very “Forbidden” by Google.

Doorway Pages – In order to get good position on search engines, some webmasters will load a lot of keywords in their posts. Finally posting is so full of keywords and will make the postings are so weird. To outsmart this, some webmasters will redirect to another page which is much more comfortable to read (provide a link to the visitor clicks on the link to go to that page). Basically this is Cloaking, and as mentioned above that Cloaking is a very “Forbidden” by Google.

Hidden text – Some webmasters like to hide keywords by making the font the same color with the background color (eg white text on a white background). This makes the text invisible to the human eye but the search engine spider may see it!. This technique is done in an effort to boost PageRank as much as possible by entering keywords into the search engines. Hidden text is often used on the doorway page. Using these techniques is a quick way to get banned from Google!

Hidden Links - A large number of pages that have links to a page you will have a direct impact on how high your page appears in search results. As it was hidden text, hidden links is also a quick way to get banned from Google!

Link Farms – Definition of freedom from Link farms are pages that contain a list of links with the aim of achieving a high PR. This page lists links considered link farms often by Google. So be careful with your link! Do not worry for incoming links, due to links that lead to our blog will not harm your site’s ranking. But you can control the outbound links, so try not to make links to sites categorized as “bad” in the eyes of Google.

Spamming – Never send an e-mail unsolicited (Spam) from your site. It’s not necessary to explain again.

Excessive links – Google recommends that every page does have more than 100 links. Has more than 100 links will not make you get banned but it can make your PR down or not increasing.

So if you stop using one of the techniques above, then you are unlikely to be banned by Google. The best way to get high PR, you can read here or here. Good Luck.[Business Marketing Strategy]

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